Video storytelling has the power to transport consumers from their physical and yes, emotional location to a brighter and better place —
and nowhere is that more powerfully demonstrated and optimized than in hospitality marketing.
As part of a multi-market, cross-marketing
brand strategy for legendary Captiva Island resort
'Tween Waters Inn Island Resort & Spa,
NOISE identified four target personas
that comprise the resorts reservations base,
then set out to create inspirational, aspirational
video stories for each audience to view,
embrace, share and act on.
SUCCESS STUDY: VIDEO STORYTELLING
A comprehensive analysis of resort guests studied demographic, geographic and behavioral interests and habits.
This research was remarkable in its similarities to most-likely-to-visit profiles identified by The Beaches of Fort Myers & Sanibel.
Hence, we christened:
Adventurous Young Adults
Experiential video is most effective when concepted, captured and produced cinematically, as a story.
For 'Tween Waters Inn Island Resort & Spa,
a cast of 12 professional talents embarked on unique, loosely-scripted stories for Adventurous Young Adults, Young Families,
Carefree Couples and Outdoor Enthusiasts.
Our team included an Emmy Award winning cinematographer, multi Best of Show creative director and film director, stylists and production team — across four memorable, beautiful Captiva Island days and nights.
More than 12 hours of media was captured.
Experiential videos are embedded on resort website among video libraries and unique 'Tween Waters "Innsiders" bloggers.
A monthly e-marketing campaign based on "Innsiders" and video storytelling generates 300,000 impressions and 50,000 + clicks.
NOISE shares our
video stories across our client's robust social media channels (including 100K Facebook community), plus "Innsiders" blogs..