Amanda Clements Joins NOISE as Vice President, Director of Strategic Branding
October 2, 2018
Hocking: Over and Back Violation.
April 25, 2016
Ashley Burns Joins NOISE Inc. as Senior Brand Experience Leader
November 7, 2018
Can You Name the Top Five Hospitality Marketing No-Brainers? Take the Test.
February 1, 2016
If you're like most brand managers and marketers, it's tough to keep up on the swift changes that seem to occur almost daily in how we more effectively bring our products and services to market. So if you occasionally feel a little lost, don't fret. You're not alone.
At the same time, there are absolutes in every industry that successful brands are successfully integrating and executing. A recent essay by Tambourine pointed the finger at a number of must-dos for the hotel industry that we at NOISE, as hospitality marketing leaders, strongly espouse.
Here are our top-five dos. And hopefully, you won't find a don't among them in your brand mix.
1. TOLERATING ANYTHING LESS THAN A+ PERFORMANCE FROM YOUR WEBSITE.
No argument here. Your online presence is your front door to the world. How welcoming is it? Well, it should:
• Greet visitors with a welcome and a straight, simple, strong reason why they should stay.
• Use highest quality imagery.
• Include a strong call-to-action via offer.
• Feature a world-class booking system.
• Include data-building and retargeting tactics.
• Be multi-platform friendly.
2. NOT HAVING A PLAN.
Tambourine states that not having an annual plan is like "trying to start a relationship without understanding your partner's values. Success depends on knowing who you are, where you've been and where you're going (your goals)." Couldn't have said it better, but we did, 'cause we said it shorter.
3. NOT TAKING SOCIAL MEDIA SERIOUSLY.
Seriously? If you're still dipping your toes into the social media pool — well, you should go ahead and cannonball into SM to create, yes, the biggest and widest splash. With six out of ten travelers basing their lodging choice on review sites such as TripAdvisor, as well as their trusted social media communities, multi-media social media (with an agency that backs it up with analytics) is a high priority.
4. DOING THE SAME OLD THING.
At NOISE, we pride ourselves in demanding creativity out of every employee — demanding that each annual plan for each client feature new, innovative, turn-the-box-upside-down strategies and tactics. Agencies are in the business of being solution providers, traffic generators, loyalty builders and profit makers. You don't get there by doing the same old same old.
5. FAILING TO MEASURE.
Again at NOISE, our annual Success Plans demand that we assign goals to our efforts — not just branding and marketing goals, but sales and profit goals. We provide quarterly analytics on all of our measurable efforts, and YOY reports on the statistics and analytics vital to hotel growth. Does your agency embrace numbers, or do they run away from the idea?