Amanda Clements Joins NOISE as Vice President, Director of Strategic Branding
October 2, 2018
Hocking: Over and Back Violation.
April 25, 2016
Ashley Burns Joins NOISE Inc. as Senior Brand Experience Leader
November 7, 2018
Branding: Peyton vs. Payton: Perception IS Reality.
February 13, 2016
Congrats to Peyton Manning for winning his second Super Bowl with one of the most underwhelming performances by a quarterback on football's biggest stage since, well, Cam Newton. And while Peyton may have been the sentimental favorite due to his age, history of injuries and positive Q Score (near the top of the scrum pile of all athletes in 2015), he very quickly demonstrated what this game really meant to him.
Not history. Not legacy. Not tradition. Money.
Yes, Peyton Manning revealed to the world what, to some degree certainly, drove his passion to keep playin' the game and winning the Big One. M-O-N-E-Y. And he revealed it not once, not twice, but at least three times.
The first came on the field when, moments after an avalanche of blue and orange confetti began raining down on Levy Stadium, Manning was asked essentially how he felt about finally notching another Super Bowl win. His response? Some cliche about it being great followed by a uniquely odd and out of place reference to "downing a few Budweisers." Cha-ching, that's ad number one.
Then, while walking off the field, Peyton set out to find his Papa — not Archie (and not the first time that joke's been told) — but Papa John of pizzadom (how did he get field passes?), to whom he supposedly blew a kiss and later embraced. Ah, such friendship warms our hearts, doesn't it?
Finally at the presentation of the Super Bowl trophy, Peyton once again took the opportunity to mention hoisting a tall, cool Bud, whilest hoisting the Lombardi.
For the record, Manning owns two Budweiser distributorships and 20-plus Papa John's in the Denver area (most supposedly purchased after Colorado legalized pot). For the record, Bud denies any contractual arrangement with Manning in regards to his comments, but does report the exposure in the millions of dollars.
And, while there was no televised pitch for a trip to Disney this year, Manning was seen the next day at Disneyland, waving to the masses as he paraded down Main Street. Footnote: though not always the case, this honor is normally bestowed upon the game MVP which, in this case, would be linebacker Von Miller. Apparently Miller doesn't possess the same Q Score as his quarterback.
If all this makes me sound a bit cynical of the Manning legend, I am. It's not that I begrudge his ubiquitous presence in commercials — he's earned those opportunities with his athletic prowess and aw-shucks demeanor — it's his blatant and oddly-timed shilling of products he's financially joined at the hip to (one soon to be replaced), in the context of a historic football game, that to me reveals the real Peyton. Or should that be Payton?