Amanda Clements Joins NOISE as Vice President, Director of Strategic Branding
October 2, 2018
Hocking: Over and Back Violation.
April 25, 2016
Ashley Burns Joins NOISE Inc. as Senior Brand Experience Leader
November 7, 2018
Travel marketing: Our spoiler alert for three trendies.
September 20, 2015
There’s no crystal ball for next year’s top travel and tourism marketing trends, but emerging media trends, research and 29-plus years of destination marketing experience has NOISE predicting what will be hot:
Content Marketing: It’s the SEO mantra, “Content is King.” And today, successful content marketing for travel and tourism will include insider content builders via blogs, social media, landing pages and websites. A spread between niche experiences and international travelers will be key to this success. Bet your last dollar on it.
Google: Many travel and tourism marketers have already begun to integrate Google into their marketing strategy, and you’ll see more of this throughout 2014. VISIT FLORIDA has unveiled its plan to enlist beach walkers to cover the entire Florida beach coast with Google Street Views — a virtual tour of the beaches. The Beaches of Fort Myers and Sanibel invited Google Glass beta testers to “find [their] island” in Southwest Florida this fall. Desire for innovative technology has never been greater, and travel and tourism will be on the leading edge.
Image Sharing: Content marketing in the form of images and video will dominate the industry next year. There’s a reason emerging media like Buzzfeed expects to more than double revenue YOY — their image-based, mobile-friendly, social site is heavy in image-based content. Be prepared to build solid Pinterest, Instagram and YouTube/Video strategy into your marketing plan next year — and as you look toward the future, Google Glass.
No, there’s no crystal ball, but NOISE would definitely take a pair of Google Glass(es). For more insight and how to further your digital marketing strategy, contact NOISE today.
SOURCE: NOISE, VISIT FLORIDA, Lee County Visitor & Convention Bureau, CNBC.com