As We See It in 325 Words.
Yet your brand is equally how your consumers perceive your company or organization via the various touchpoints they experience – the outside in of this brand ying yang. Is your messaging aspirational and yet accurate? Is your leadership perceived as exemplary, within your company, by your community, among your consumers? Do consumers consistently experience a positive interaction with your brand across myriad channels and always-on touchpoints? Is your consumer satisfied or better, plus-satisfied? Is your consumer so positively satisfied, she or he share these emotions with others, thereby becoming extended brand ambassadors? Do your messages reflect your brand story with clarity, impact, emotion, motivation and bottom line revenue returns?
Here’s an intimidating reality check: Ultimately, your brand is exactly what you define it to be by the decisions you make and direction you steer as leaders, because that’s how your employees will deliver your brand, and that’s how your consumers will take delivery of your brand. This is the essence of the very best marketing: Relational marketing. Relational marketing is about 100% alignment of internal with external. Greatness begets greatness. Anything less begets anything less. And lousy begets lousy.
That’s why you hire a great Brand Activation agency like NOISE. To help you mold, identify, personify and communicate the greatness of your brand. To help you build lasting relationships with your consumers. Ultimately, to create brand affinity and loyalty, generating and regenerating revenues. In other words, your brand amplified. In the hands of lesser talented agencies, your brand, your branding, your work and your money will fail to deliver all it could. Fail to fail. Hire NOISE.