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DIGITAL: Make Your Brand Music to Their Ears.
Saturday, July 30th, 2011 | Uncategorized | No Comments
What does your brand sound like? Does it rock? Is it a little jazzy? Is it classic, or sophisticated, or chilled out? If your brand’s consumer experience happens to include a little attitude or style, then you’re in luck because now — your brand can, in fact, have its very own sound.
The new place to find it is online at Turntable, which purports to be a new online social community where like-eared friends can gather to listen to, vote on and chat up music that’s available for play free from Turntable.fm’s extensive and impressive online library, or via personal library upload. And while Turntable currently remains in beta testing and is accessible only by invitation, more than 400,000 members (according to AppData) have already hopped on the dance floor.
What’s most interesting to us at NOISE is AdAge Digital’s report that a number of brands have already staked their claims and names to their very own, free music lounges — including Pepsi, Groupon, Gawker, New York Times Digital and Bravo. And in full disclosure, so has NOISE — with our own NOISE Blues lounge, as well as branded lounges for most of our clients.
Where will it all go? We’re not quite sure and odds are, Turntable isn’t either. But one thing is for sure — brands are beginning to mark their territory. So if you’re a brand with a personality and a passionate following, you might want to tune in, so to speak, build your playlist and give your brand loyalists (and their ears) another reason to enjoy their relationship with you.
SOURCE: AdAge Digital, AppData, NOISE
BRANDING: How Word of Mouth Has Become Digital Buzz.
Sunday, July 24th, 2011 | Uncategorized | No Comments
In case you haven’t been paying attention, it’s a digital world that’s evolving almost daily with new media and new opportunities for your brand to capitalize on. And yet, there remains this constant: word of mouth.
However it’s said in our online and mobile and social and digital and ubiquitously-connected world, word of mouth remains among the most influential contributors to a consumer’s decision-making process. Just consider how “digital buzz” — the term we at NOISE have dubbed for old-school “word of mouth” — is explosively influencing consumer purchasing habits as reported in the outstanding e-book, Winning the Zero Moment of Truth, from Google:
• More than 37% of all shoppers find online social sources to be a significant, influential driver when when making a decision to buy (or not). That’s nearly double the 19% reported just one year earlier.
• Online referrals from trusted sources like friends or business associates, or positive mentions of the brand in social networks like Facebook, dramatically up the chances for said brand to be purchased.
• Editorial relative to the product — specifically, both external (public) and internal (your proprietary) blogs — can influence a purchase.
• Additionally, the muscle of Facebook brand pages also flexes the consumer’s inclination to buy, especially (and obviously) when he or she becomes a follower or friend of the brand.
Google’s Zero Moment of Truth is a manifesto on why today’s and tomorrow’s most successful brands aren’t shying away from consumer word of mouth — positive or negative — but are running toward “digital buzz” with arms outstretched. How about you and your brand? Are you embracing this brave new world? Or ostriching it?
SOURCE: Google, NOISE
CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
Friday, November 12th, 2010 | Uncategorized | 2 Comments
Cause marketing has emerged over the past year as one of the most effective new strategies to build positive brand awareness, grow and engage social communities and consumers, influence sales and — at the same time, at the bottom line — impact humanity on the plus side. Now, it’s our turn. And we have 50,000 ways we’re saying thanks.
You see, 2011 marks 25 years since John Sprecher incorporated what is today NOISE. And as dramatically as the brand communications industry has evolved since 1986 — from the caveman days of typewriters, markers, White Out and an amazing new thing called a facsimile machine — what hasn’t changed is our company’s four-part mission statement, which includes this closing phrase: change the world for the better.
As a result, NOISE will celebrate and say thanks for 25 years of success — by giving back $50,000 in value of brand development services to great causes, great ideas and great people all throughout 2011. This celebration will comprise ten $2,500-value services grants, along with one $25,000-value services grant to a grand-winning recipient. A formal nominating process will be announced December 22, 2010.
To stay in touch, be sure to follow us on Facebook. Twenty-five years and $50,000. That’s how NOISE says thanks — and you’re welcome.
SOURCE: NOISE
SOCIAL MEDIA: What’s Not to Like? Or Unlike?
Thursday, November 11th, 2010 | Uncategorized | No Comments
What are the most effective ways to motivate social media consumers to like your brand? Engage with your brand? Share and actually purchase your brand? Equally important, what are the mistakes to avoid if you want to keep ‘em in like with you? We know the secrets, and we’re telling.
According to a newly issued Cone Inc. survey, as reported by Mark Dolliver of Adweek, the average social media consumer engages with brands for the following reasons (in order of influence):
• 77% Offered Incentives (Promotions, Discounts, Free Trials, etc.)
• 46% Solved a Problem (Customer Service, etc.)
• 39% Solicited Feedback (Surveys, Research, etc.)
• 28% Entertain the Consumer
• 21% Market to the Consumer (PPC)
The payoffs are big. With a positive brand experience, 60% of social media consumers feel better served by the brand they engage with, and 59% are more likely to buy that brand.
On the flip side, consumers will quickly and eagerly thumbs-down and unlike a brand. Here are the three biggest mistakes to avoid:
• Don’t Act Irresponsibly Toward Consumers
• Don’t Over-Communicate (Begins to Feel Like Spam)
• Don’t Become Irrelevant
With studies suggesting the average marketing value of every Facebook “like” at $130-plus, there’s a lot to gain here. And a lot to lose. Choose wisely.
SOURCE: Cone Inc., Adweek, NOISE
MANAGEMENT: Good, Fast, Smart — Pick Three.
Saturday, November 6th, 2010 | Uncategorized | No Comments
As a business leader, it’s incumbent on each of us to grow our knowledge base every day. Failing to do so — in today’s exponentially-evolving world that seems to morph every minute — we lose. But as we all know, there simply aren’t enough free minutes in our 14-hour days to stay attuned to every development in management, branding, marketing, sales, user experience, customer satisfaction, advertising, social media, public relations or the countless other contributors to our professional and personal success.
That’s why, if you don’t already, you should know about SmartBrief.
In my opinion and experience, SmartBrief is one of the efficient, relevant, useful and beneficial information resources I consume each day. SmartBrief culls and compiles content from across the internet — then provides it, free of charge, to my in-box in an attractive, easy-to-scan newsletter format that allows me to very quickly identify items of interest. Most importantly, SmartBrief allows its members (again, free of charge) to opt in to to daily newsletters devoted to more than 100 industries and 10 management-marketing best practices.
Good. Fast. Smart. And yup, even cheap.
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- Early Learning Center on MARKETING: Experience and Satisfaction vs. Nickels and Dimes — What Would You Choose?
- John Sprecher on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- Jim Esmeier on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- harley davidson on MOBILE: Where the Web Is Headed.
- Samantha on LEADERSHIP: What’s On Your Chalkboard?