Friday, November 12th, 2010 | Uncategorized | 2 Comments
Cause marketing has emerged over the past year as one of the most effective new strategies to build positive brand awareness, grow and engage social communities and consumers, influence sales and — at the same time, at the bottom line — impact humanity on the plus side. Now, it’s our turn. And we have 50,000 ways we’re saying thanks.
You see, 2011 marks 25 years since John Sprecher incorporated what is today NOISE. And as dramatically as the brand communications industry has evolved since 1986 — from the caveman days of typewriters, markers, White Out and an amazing new thing called a facsimile machine — what hasn’t changed is our company’s four-part mission statement, which includes this closing phrase: change the world for the better.
As a result, NOISE will celebrate and say thanks for 25 years of success — by giving back $50,000 in value of brand development services to great causes, great ideas and great people all throughout 2011. This celebration will comprise ten $2,500-value services grants, along with one $25,000-value services grant to a grand-winning recipient. A formal nominating process will be announced December 22, 2010.
To stay in touch, be sure to follow us on Facebook. Twenty-five years and $50,000. That’s how NOISE says thanks — and you’re welcome.
Monday, March 23rd, 2009 | Uncategorized | No Comments
Twenty-four ounces hyper-laced with caffeine and sugar. Sober minds would say that’s the only way to explain The Coca-Cola Company’s new, audacious promotion for its floundering Vault citrus drink — a promotion that rewards consumers a free bottle of Vault, as reward for purchasing arch-nemesis Mountain (recently rebranded Mtn) Dew.
You read correctly. A free bottle of our stuff, if you buy the other guy’s stuff.
They say that genius and insanity walk the same fine line, and this promotion seems to teeter on both. Clearly, economic conditions are showing marketers that coupon-based promotions like Vault’s “Don’t Dew It” Taste Challenge will generate strong, one-time consumer redemption. But the bottom line, of course, is what slice of Dew’s 80%-plus market share will abandon their brand to become long-term, hard-core swillers of Vault.
Here at NOISE, we applaud the boldness and size (read: genius) of the Coca-Cola strategy, while acknowledging that some (including NOISE) might also perceive a glass half-empty side of the move (read: insanity) — that the promo is, in fact, an act of desperation.
But after scuffing around for three years and achieving only four market share points, maybe desperate times call for desperate measures. Time will tell, as will Mtn Dew drinkers.
SOURCE: Advertising Age, NOISE
Your Mighty Mighty Trendspotters
What's your brand story? Do you even have one? NOISE's work in brand development, brand building, strategic planning, creative, production, promotion, partnerships, web, digital marketing, media and public relations has been honored by more than 500 awards in our career, for Fortune 500 clients to boutique start-ups throughout the United States.
Would you like us to make NOISE for you and amplify your success? Contact me, or call me on my dime at 800.326.5443 today.
I double dare you.
John Sprecher, Chairman and
Chief Creative Officer of NOISE.
- Early Learning Center on MARKETING: Experience and Satisfaction vs. Nickels and Dimes — What Would You Choose?
- John Sprecher on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- Jim Esmeier on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- harley davidson on MOBILE: Where the Web Is Headed.
- Samantha on LEADERSHIP: What’s On Your Chalkboard?