DIGITAL: Get Your Strategy On

Thursday, January 26th, 2012 | Uncategorized | No Comments

New Year’s resolutions are part of many a person’s life. A time to reminisce on the good (and bad) happenings of the past 365 days, and to look towards the future with a hopeful eye. The same should be done with your digital media strategy.

ClickZ provides four suggestions to consider when planning for the next year of digital media:

Build Out Your Editorial Calendar

Plan out all content that will go out with upcoming articles, newsletters and emails. If you can’t plan for the entire year at once, strive to do this on a monthly basis and you will save yourself some valuable time over the long run.

Review Past Results

Take a look at analytics from the past year, then summarize and highlight your findings. Look for things like:

• Audience Behaviors

• Channel Preferences

• Highs and Lows (representative of successes and failures on different channels)

• Past Political, Environmental and Industry Changes

Keeping track of these indicators will make it easy to compare results in the coming months.

Reaffirm Business and Channel Goals

Review your goals for 2012, or create them if you have yet to do so. Spread out your goals to cover the entire year – this will also aid in the creation of your editorial calendar.

Double-Check Your Tool Sets

Review your existing tools, but also keep an eye out for new and exciting possibilities. Install the newest versions of each service, and test out new platforms to see what works with your audience.

Following these four steps will put you on the right path to digital success in 2012.

SOURCE: ClickZ, NOISE

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