CREATIVE: True Talent is Never Risk Taking.

Wednesday, September 30th, 2009 | Uncategorized | No Comments

I think the profound economic challenges that we’ve all struggled through the past 18 months have created something of a “circle the wagons” mentality among most marketing professionals. That’s not a criticism. It’s sound strategy, common sense and frankly human nature to minimize risk taking when there’s little or no margin for error.

At the same time, it’s times like these that create “seize the moment” opportunities for the confident or courageous among us to do something bold — something that not only creates attention, but creates action.

Case in point is Pocahontas Fauss, a photographer in Southwest Florida aggressively seeking to launch her company (Red Daisy Photography) and expand her professional portfolio. Specializing in people (children and families) and personality (fun), Ms. Fauss approached NOISE client Friday’s Child with a win-win, value-added offer.

Now in robust economic times, Red Daisy Photography may not have made the offer — or the client may not have taken the risk on a “new” talent, opting instead to hire a shooter with more pages on her resume. But Ms. Fauss’s portfolio showed a great eye and, because money is an object today, Friday’s Child decided to bet on talent.

The result? A win-win delivered. For Friday’s Child, a fashion shoot of exceptional talent, skill, composition, creativity, quality and professionalism. For Red Daisy Photography, well-earned praise, promotion and publicity — as well as a ringing endorsement to hire her.

Lesson? In creative work, or any work really, you’re never taking a risk when you bet on true talent. True talent always shines.

SOURCE: NOISE

Tags: ADVERTISING, agency, brand, BRANDING, creative, daisy, fauss, florida, fort myers, milwaukee, noise, photography, pocahontasj, red, sanibel, wisconsin