SOCIAL MEDIA: Out With the New, In With the Older.

Wednesday, June 22nd, 2011 | Uncategorized | No Comments

While social media may have been launched and nurtured by young adults, today’s social media audiences are decidedly older — and more female — than ever before. So social media marketers, take note of these important trends as reported by Pew Research in a study of engagement habits over the past two years:

1. Twice As Nice. Today, almost one of two persons in the United States (47%) interacts daily with a social media site — nearly double the number in late 2008, when the last study was undertaken. And for whatever it’s worth, folks who participate in social media sites are more politically engaged than other adults, and more likely to trust others.

2. Aging Gracefully. At the same time, the most significant growth in social media is occurring among older adults — with the average age of the social media user climbing to 38 years old (five years older than just two years ago).

3. Girl Talk. Additionally, the U.S. social media audience continues to grow more feminine, with 56% of today’s users women (versus 53% two years ago).

Need to reach intelligent, trusting, motivated females who are likely involved in families with children, with a higher than average disposable income? Now you know a little more about where to find ‘em.

SOURCE: NOISE, MarketingProfs, Pew Research

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