INNOVATION: Thinking Outside the Cigaret Box.

Friday, June 29th, 2012 | Uncategorized | No Comments

Innovation is a term that’s almost a throwaway today. Every company and every leader stress the importance, value and impact of being innovative — the mantra being, either invent the next great product, or service, or experience. Or die.

At NOISE, we’re no different (although we admit the term is becoming a little threadbare). We, too, trumpet innovative thought and place it on a pedestal, challenging and demanding our very talented staff to not only think outside the box, but turn it upside down and even break it apart if needed. But sometimes, as Ogilvy Asia proves with this anti-smoking campaign in Thailand, being incredibly innovative is pretty simple stuff.

The setup? Children on hidden camera, brandishing cigarets, walk up to adults and ask them for a light. The adult responses are remarkable — for their candor with the kids, and their reactions following the payoff from the children.

It’s creative that’s innovative, powerful and effective — simply. That’s a lesson all who strive to achieve these results can learn from.

SOURCE: NOISE, FoundFolios.com

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