SOCIAL MEDIA: Four Facebook Dos and Don’ts: Are You Doing Any of Them?

Wednesday, February 9th, 2011 | Uncategorized | No Comments

Experienced social media marketers already know this (we think) — but here are words from the wise, if you’re a brand that’s new to Facebook (or have been led to the promised land by less than seasoned hands):

1. Don’t Establish Multiple Pages For Your Brand. It amazes the experts at Hubspot who authored this report, as well as all of us at NOISE>Social, to see the number of brands that seem unable to control the number of Facebook pages that bear their name. The very first and best way to mark your territory is to correctly launch your brand’s page — then claim its vanity URL (www.Facebook.com/YourBrand) — once you reach 25 followers.

2. Create the Correct Facebook Page. This seems one of those pieces of advice that should come with “duh” attached to it — but again, NOISE>Social and Hubspot see waaaaayyyyyy too many brands creating profiles, rather than pages. Profiles are for people, pages are for business. Profiles (like people) acquire friends, pages acquire likes. The ways of communicating with your community, and measuring your success, are vastly superior when you do it the right way (pages) versus the “duh” way (profiles).

3. Don’t Turn Off Wall Posts. It amazes Hubspot, and NOISE, when brands jump into social media to connect with their consumers in two-way dialogue (the definition of the medium) — yet slit the consumer’s throat by not allowing commentary on their Facebook pages, viewable to the public. If your brand is so afraid of your consumer’s opinion that you won’t give it voice, you’re in poop too deep for social media to dig you out.

4. Start a Conversation and Keep It Going. About as equally stupid as not giving your consumers a voice, is not giving voice to your consumers. If your business is going to participate in social media, participate! Or fail.

Odds are, if your a Trendy Trendspotter, you’re not making any of these gross mistakes. But feel free to pass them along to others less fortunate you know.

SOURCE: SmartBrief, Hubspot, NOISE

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