CAUSE MARKETING: Celebrating 25 Years With $25,000 — Just ‘Cause.

Tuesday, June 28th, 2011 | Uncategorized | No Comments

Cause marketing has emerged over the past year as one of the most effective new strategies to build positive brand awareness, grow and engage social communities and consumers, influence sales and — at the same time, at the bottom line — impact humanity on the plus side. Now, it’s our turn. And we have 25,000 ways we’re saying thanks.

You see, 2011 marks 25 years since John Sprecher incorporated what is today NOISE. And as dramatically as the brand communications industry has evolved since 1986 — from the caveman days of typewriters, markers, White Out and an amazing new thing called a facsimile machine — what hasn’t changed is our company’s four-part mission statement, which includes this closing phrase: change the world for the better.

As a result, NOISE will celebrate and say thanks for 25 years of success — by giving back $25,000 in value of brand development services to great causes, great ideas and great people all throughout 2011 in an effort we’re calling “JustCause.” This will comprise 10 $2,500-value services grants throughout the year — based on nominations of great non-profits, game-changing start-ups or passionate people that you make here at our JustCause site, then decided upon by the number of votes you (and your cause) generate among your followers and friends.

To stay in touch, be sure to follow us on Facebook here. Twenty-five years and $25,000. That’s how NOISE says thanks — and you’re welcome.

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CREATIVE: Happy to Have It, Even When I Don’t Need It.

Wednesday, June 22nd, 2011 | Uncategorized | No Comments

I was shuffling through what passes as my wallet today when I came upon my vehicle insurance card — and I smiled. I wasn’t in an accident. I wasn’t in a fix. It wasn’t anywhere near an occasion when, as the saying goes, I would’ve been happy to have had insurance because I needed it.

Rather, I smiled because I saw my State Farm insurance card — and as an advertising professional, I (like many others in our industry) prefer to reward great advertising by my actions or transactions. Doing so, we as consumers applaud, encourage and otherwise compliment the marketer that’s committed to invest in messaging that reflects the quality of their brand (versus hacks that would rather pound you senseless with cheap concepts, cheap production and the overall, odorous attitude that quality means nothing to anyone, anymore).

As a matter of full disclosure, I’ve been a State Farm customer for many years. But it’s my opinion that in a very cluttered, extremely level and obviously commodity-driven industry like insurance, State Farm’s “Magic Jingle” broadcast campaign, in which the protagonist-invoked “like a good neighbor” melody magically materializes everything from hot tubs to hot dates — is remarkably funny and even more remarkably, a hip and energetic evolution of a stale, dated, stodgy old jingle that nobody wanted to hear.

To its credit, State Farm didn’t pinch a penny in creative, casting (including actor Gary Cole and some dude named Lebron James) or production. It’s all top quality, which suggests that State Farm is that kind of top quality company, too.

But in the end, that’s part of the message. That’s part of the desired takeaway. And that’s one reason why you should have State Farm in your pocket, too.

SOURCE: NOISE, John Sprecher

Tags: advertising agency, creative, fort myers, jingle, milwaukee wisconsin, naples, noise, noise branding, sanibel florida, state farm insurance, top, top agency

SOCIAL MEDIA: Out With the New, In With the Older.

Wednesday, June 22nd, 2011 | Uncategorized | No Comments

While social media may have been launched and nurtured by young adults, today’s social media audiences are decidedly older — and more female — than ever before. So social media marketers, take note of these important trends as reported by Pew Research in a study of engagement habits over the past two years:

1. Twice As Nice. Today, almost one of two persons in the United States (47%) interacts daily with a social media site — nearly double the number in late 2008, when the last study was undertaken. And for whatever it’s worth, folks who participate in social media sites are more politically engaged than other adults, and more likely to trust others.

2. Aging Gracefully. At the same time, the most significant growth in social media is occurring among older adults — with the average age of the social media user climbing to 38 years old (five years older than just two years ago).

3. Girl Talk. Additionally, the U.S. social media audience continues to grow more feminine, with 56% of today’s users women (versus 53% two years ago).

Need to reach intelligent, trusting, motivated females who are likely involved in families with children, with a higher than average disposable income? Now you know a little more about where to find ‘em.

SOURCE: NOISE, MarketingProfs, Pew Research

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