E-MARKETING: In Defense of the Lowly Ol’ E-Mail.

Tuesday, November 9th, 2010 | Uncategorized | No Comments

The KISS principle. At NOISE, we believe there’s still a lot to be gained — even in today’s complex, multi-channeled communications world — by keeping it simple, stupid. And we can prove it.

Take e-marketing. Over the course of any given year, NOISE creates, produces, delivers and measures (in-house) more than one million e-blasts for our clients. And the outstanding performance of these highly branded campaigns — which annually deliver clickthroughs exceeding 400% of industry average — demonstrates why we’re passionate advocates of creative, engaging, visually- and verbally-motivating html-based messaging.

So imagine our antler dance when testing of simple, text-only campaigns rocked those numbers — generating clickthroughs almost 800% greater than industry average, as well as numerous social community mentions and referrals seldom seen by traditional campaigns.

Now, there’s a strategy to text-only campaigns that (as a service to our clients) we won’t reveal here. But suffice it to say there’s strong evidence that as sophisticated and studied as e-marketing has become, there’s still a time and a place — even today — for selectively pulling out the KISS principle.

Ask your marketing partner. Or even better, ask us.

SOURCE: NOISE

Tags: ad agency, ADVERTISING, award winning, best, digital, E-MARKETING, fort myers, html, milwaukee, naples, noise, sanibel, SEO, SOCIAL MEDIA, top, web