healthcare
CREATIVE: Proving That Those Who Can, Do.
Saturday, June 30th, 2012 | Uncategorized | No Comments
When you claim to be one of the top art, film and music educational institutions in the world, you better practice what you preach — and Full Sail University in Florida has consistently done that across 30 years, turning out stellar graduates and award-winning projects across media, entertainment, the arts and more.
So when Full Sail recently released its totally integrated, awesomely innovative new YouTube channel, well, you expected something that would wow you. And wow it is.
The Full Sail YouTube channel is the first we’ve seen that fully (and sweetly) integrates animation and motion graphics in its delivery. With each page load, a different student appears against a nondescript background, to open and hold up a blank piece of black paper — the creative canvas upon which the Full Sail story will literally unfold. From there, a brief video story engages and excites you to the Full Sail experience, dissolving to a montage of clickthrough opportunities, complete with the aforementioned student’s hands that, while still holding the canvas, move up and down with your cursor.
It’s work like this that clearly convinces you that Full Sail University’s got what it takes and delivers on its promise — proving once again two adages true: actions speak louder than words and yes, those who can do.
SOURCE: NOISE
HEALTHCARE: Why You Spell Health With an “E”.
Friday, June 29th, 2012 | Uncategorized | No Comments
Just a couple of years ago, the concept that personal health information could reside on something as accessible and potentially hackable as the internet scared providers and patients alike.
My how times, security and acceptance have changed. According to a newly-released study by Accenture Connected Health Pulse, 90% of United States patients embrace eHealth self-serve options including access to personal health information; scheduling appointments; communicating with their physician; and scheduling and refilling prescriptions. Additionally, the vast majority of patients also want health communications — including preventative and follow-up care — delivered via digital media including online and mobile devices.
But here’s the big opportunity for healthcare marketers: nearly half of all these digital-eager patients aren’t even aware that their provider offers these services — meaning if you start talking about it when the guys down the street aren’t, you’re at a competitive advantage.
So healthcare providers, remember the new adage: not an apple a day, but an email a day.
SOURCE: NOISE, Center for Media Research
SOCIAL MEDIA: Out With the New, In With the Older.
Wednesday, June 22nd, 2011 | Uncategorized | No Comments
While social media may have been launched and nurtured by young adults, today’s social media audiences are decidedly older — and more female — than ever before. So social media marketers, take note of these important trends as reported by Pew Research in a study of engagement habits over the past two years:
1. Twice As Nice. Today, almost one of two persons in the United States (47%) interacts daily with a social media site — nearly double the number in late 2008, when the last study was undertaken. And for whatever it’s worth, folks who participate in social media sites are more politically engaged than other adults, and more likely to trust others.
2. Aging Gracefully. At the same time, the most significant growth in social media is occurring among older adults — with the average age of the social media user climbing to 38 years old (five years older than just two years ago).
3. Girl Talk. Additionally, the U.S. social media audience continues to grow more feminine, with 56% of today’s users women (versus 53% two years ago).
Need to reach intelligent, trusting, motivated females who are likely involved in families with children, with a higher than average disposable income? Now you know a little more about where to find ‘em.
SOURCE: NOISE, MarketingProfs, Pew Research
MARKETING: How To Factor Your E-Marketing Budget.
Sunday, November 22nd, 2009 | Uncategorized | No Comments
If you’re a smart marketer (and you are, because you’re reading Trendspottings), you’ve no doubt produced highly targeted, professionally executed and customer-centric E-marketing campaigns this year — and you’ve witnessed the benefits of The Almighty E-Mail to deliver outstanding clickthrough results and cost efficiencies for you.
So looking ahead to a wildly successful 2010 as we at NOISE are for our clients, how are you divvying up next year’s marketing spend?
Being the smart marketer that you are, you’re already budgeting more for E-marketing and social media — the only two marketing tactics to increase budget share in 2009. And to help you factor your E-marketing budget, NOISE presents this useful trending from MarketingSherpa that highlights the significant increase in E-marketing spend, across eight industries. (Note: simply click on the image to enlarge.)
Where will your 2010 E-marketing campaigns propell you? Hopefully, to greater success. And should you need a little propellent, well, rocket fuel is available here.
SOURCE: MarketingSherpa, NOISE
INTEGRATED MARKETING: How to Really Involve Your Customers With Video.
Sunday, August 9th, 2009 | Uncategorized | No Comments
Okay, so let’s assume you’re an innovative marketer who’s just created a social video for your product or service — and now you’re ready to hand it over to web programming.
Stop.
Online social video is perhaps the coolest, most effective new way to engage your customers, involve them (intellectually and emotionally) in your brand experience, and motivate them to action. But to paraphrase a certain movie cliche, it’s not like you can just edit it and they will come.
At NOISE, we’re building integrated marketing programs for our clients that leverage the power of online video across the gamut of marketing channels. Here are a few must-dos, as we see ‘em:
1. CONSIDER THE POSSIBILITIES. Social video isn’t like the old corporate video that packs everything you ever wanted to say in a five to seven minute novel. Social videos are your brand’s short stories — editorial, entertaining, fun, offbeat, quirky, informative, whatever you want them to be in ideally 120 or so seconds — but focused on a single element or experience of your brand. So inventory all your brand can offer a consumer, and you’ll have an idea of just how many interesting titles your online video library could contain.
2. YOU SHOOT, YOU SCORE. Assuming you’ve got the skill set in-house, or you’ve contracted with an expert social video producer (like QwickClick VideoTours) to create some really cool content, you’ll want to make sure you capitalize on all the ways video can drive traffic to your website by syndicating it throughout the world wide web. Sites like YouTube are obvious, but there are many more opportunities to put your video in front of potential consumers (from social media networks to industry-related websites and blogs). Asterisk: another advantage of utilizing a company like QwickClick for syndication is their ability to keyword tag your video for search engine optimization, and to provide important traffic data on your efforts.
3. HAPPY LANDINGS. Want to really create an integrated experience? Create unique landing pages (or microsites) for each social video. If you’re a hospital, that could be service offerings. If you’re a resort, that could be recreational opportunities. If you’re a retailer, that could be your sales, service or customer satisfaction divisions. If you’re a real estate company, that could be every listing. And with unique landing pages, you can track traffic specific to that page, thereby allowing you to better measure your efforts.
4. HERE A VIDEO, THERE A VIDEO. Now, examine your current marketing channels for opportunities to promote viewership of your online video. Print advertising? Direct mail? E-marketing (like the ‘Tween Waters Inn Island Resort example here)? Social media? Public relations? The possibilities are endless. The potential to excite consumers to clickthrough to your site is enormous.
So remember: for truly successful online video marketing, “the end” is just the beginning.
SOURCE: NOISE
SOURCE: NOISE
HEALTH CARE: A New Kind of Breast E-xam.
Tuesday, June 30th, 2009 | Uncategorized | No Comments
Fort HealthCare is one of Wisconsin’s most progressive community health networks, serving a diverse population of both urban and rural families in a growing region between Madison and Milwaukee. The network consistently reinvests in the improved health of its community with services and technology that equal or, in many cases, exceed larger market health care providers.
Given this, it’s no surprise that one of Fort HealthCare’s primary initiatives is to identify and implement innovative ways to educate and motivate its patient base toward healthier lifestyles.
A recent mammography campaign is the latest example of this kind of marketing innovation. Working with the strategic and creative teams of its brand development agency (alert: NOISE), Fort HealthCare bypassed traditional media advertising — and instead executed a multi-channel, interactive campaign of e-marketing (internal and purchased target lists) and web marketing, supported by public relations, to reach 35 to 54 year old females.
Results? In the campaign lifespan, Fort HealthCare’s mammography microsite measured as the number one health information page on the network’s website (trailing only careers and employment in unique visitor traffic). Just as impressive, one out of every seven mammography patients (and there were more than 350 of them generated by the campaign) were new to the program.
It’s true that in today’s health care, technology can keep us healthy. Guess we’ll have to add e-marketing to that list.
SOURCE: NOISE
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