Saturday, June 30th, 2012 | Uncategorized | No Comments
When you claim to be one of the top art, film and music educational institutions in the world, you better practice what you preach — and Full Sail University in Florida has consistently done that across 30 years, turning out stellar graduates and award-winning projects across media, entertainment, the arts and more.
So when Full Sail recently released its totally integrated, awesomely innovative new YouTube channel, well, you expected something that would wow you. And wow it is.
The Full Sail YouTube channel is the first we’ve seen that fully (and sweetly) integrates animation and motion graphics in its delivery. With each page load, a different student appears against a nondescript background, to open and hold up a blank piece of black paper — the creative canvas upon which the Full Sail story will literally unfold. From there, a brief video story engages and excites you to the Full Sail experience, dissolving to a montage of clickthrough opportunities, complete with the aforementioned student’s hands that, while still holding the canvas, move up and down with your cursor.
It’s work like this that clearly convinces you that Full Sail University’s got what it takes and delivers on its promise — proving once again two adages true: actions speak louder than words and yes, those who can do.
Monday, January 30th, 2012 | Uncategorized | No Comments
Working in Digital Media requires constant creativity. However, sometimes you may find yourself staring at a blank notebook page or an empty screen, wondering what to do. How do you keep the fresh ideas flowing from day to day? The folks over at Mashable have provided some suggestions:
• Take a Break From the Web – Occasionally, you need to erase your mental chalkboard. Clear your head for a few minutes by walking away from your desk, turning off your phone or doing something completely unrelated to your work. Taking the time to clear your mind will give you some room for new material.
• Expose Yourself to New Ideas and People – Striking up a conversation with someone you don’t know will force you out of whatever mindset you’re in. Surrounding yourself with people who have expertise in different areas will open your mind to different ideas.
• Find an Easy Way In – You may think that tackling the most difficult part of a situation first is best, but sometimes the opposite is true. Focusing on a task that interests you can help you approach the situation from a different, and possibly easier, angle.
• Avoid Brainstorming in Large Groups – Talking in groups of four or more can actually limit productivity and creativity, because everyone wants to get a word in. The discussion may start to head in a direction different from where you’re trying to go. Working with one other person usually yields better results. In advertising, there’s been a long history of two-person teams, going back-and-forth with ideas. If a larger group is necessary, try working digitally – chat rooms or discussion boards may function as a more welcoming workplace.
• Revisit an “Old Favorite” – Looking back on something that inspired you in the past may bring out new ideas. Books, movies, artwork and places that were motivational before are worth taking a second (or third) look.
• Use the “Jerry Seinfeld” Trick – Seinfeld came up with a system called “Don’t Break the Chain.” With this system, mark an X on your calendar every day a creative goal is achieved, whether it’s new work or just an idea. Continue to do so each day, making sure not to “break the chain.”
• Use the “Ernest Hemingway” Trick – To avoid facing a blank sheet of paper the next morning, Hemingway used to write the first paragraph of his next scene and then sign off for the day. Using this system will give you something with which to start upon arriving to your desk.
The next time you find yourself in a creative slump, step back for a moment and follow one or more of these suggestions. You’ll find yourself feeling much better once you return.
You can read the full article here.
Thursday, January 26th, 2012 | Uncategorized | No Comments
New Year’s resolutions are part of many a person’s life. A time to reminisce on the good (and bad) happenings of the past 365 days, and to look towards the future with a hopeful eye. The same should be done with your digital media strategy.
ClickZ provides four suggestions to consider when planning for the next year of digital media:
Build Out Your Editorial Calendar
Plan out all content that will go out with upcoming articles, newsletters and emails. If you can’t plan for the entire year at once, strive to do this on a monthly basis and you will save yourself some valuable time over the long run.
Review Past Results
Take a look at analytics from the past year, then summarize and highlight your findings. Look for things like:
• Audience Behaviors
• Channel Preferences
• Highs and Lows (representative of successes and failures on different channels)
• Past Political, Environmental and Industry Changes
Keeping track of these indicators will make it easy to compare results in the coming months.
Reaffirm Business and Channel Goals
Review your goals for 2012, or create them if you have yet to do so. Spread out your goals to cover the entire year – this will also aid in the creation of your editorial calendar.
Double-Check Your Tool Sets
Review your existing tools, but also keep an eye out for new and exciting possibilities. Install the newest versions of each service, and test out new platforms to see what works with your audience.
Following these four steps will put you on the right path to digital success in 2012.
SOURCE: ClickZ, NOISE
Wednesday, January 25th, 2012 | Uncategorized | No Comments
[Via Social Times]
Does your company have a blog? A blog is a great way to let your customers know about anything new or fun happening with your business. Not sure a blog would work on your website? Tumblr is a great alternative.
This microblogging social network now has over 120 million users with more than 15 BILLION page views each month. Get some of those eyes on your content!
Read the full article here.
Monday, August 1st, 2011 | Uncategorized | No Comments
Although Google+ has put a temporary moratorium on branded accounts for business, odds are it won’t be long before the new social media upstart opens the door to all of us impatient marketers who, like Black Friday shoppers at midnight, are lining up outside. Are you one of them? If not, you should be. Here’s why:
Google+ and YouTube = Success. The integration of these Google products means a far more pandemic viral potential for branded video marketing. Plus with Google Hangout (its multi-user free video chat), brands will be able to interact with consumers real-time.
Google+ and Latitude = Success. With Google’s geo-tracking product (Latitude), it’ll be easier than ever for people to check into a location and have that information immediately shared with their “circles” of friends — enabling brands to easily execute loyalty marketing and rewarding programs.
Google+ and Translate = Success. Are you a brand with an international audience? With Google’s Translate product, multi-lingual communications to your brand page will automatically re-render in your default language — and vice versa. A simple advantage like this could literally open up new worlds to marketers.
Google+ and Sites = Success. While Facebook remains relatively limited in its ability to enable marketers to truly brand pages, Google’s Sites product is far more flexible in design, content and functionality — another plus for Google+.
Google+ and Adwords = Success. Added bones: Google’s paid search marketing program will bring far more contextual, demographic and analytic sophistication to social PPC campaigns — bringing all of us more clarity on the value of social media marketing.
Within the first month of its “launch,” Google+ has been attracted more than 15 million users, not to mention Facebook’s attention. The question now is: will Google+ be the next social media phenomenon? Only time will tell — but if you’re an innovative marketer that in any way engages a social media community, the time is now to prepare for the opportunity that Google+ is about to open to you.
SOURCE: Memeburn, NOISE
Saturday, July 30th, 2011 | Uncategorized | No Comments
What does your brand sound like? Does it rock? Is it a little jazzy? Is it classic, or sophisticated, or chilled out? If your brand’s consumer experience happens to include a little attitude or style, then you’re in luck because now — your brand can, in fact, have its very own sound.
The new place to find it is online at Turntable, which purports to be a new online social community where like-eared friends can gather to listen to, vote on and chat up music that’s available for play free from Turntable.fm’s extensive and impressive online library, or via personal library upload. And while Turntable currently remains in beta testing and is accessible only by invitation, more than 400,000 members (according to AppData) have already hopped on the dance floor.
What’s most interesting to us at NOISE is AdAge Digital’s report that a number of brands have already staked their claims and names to their very own, free music lounges — including Pepsi, Groupon, Gawker, New York Times Digital and Bravo. And in full disclosure, so has NOISE — with our own NOISE Blues lounge, as well as branded lounges for most of our clients.
Where will it all go? We’re not quite sure and odds are, Turntable isn’t either. But one thing is for sure — brands are beginning to mark their territory. So if you’re a brand with a personality and a passionate following, you might want to tune in, so to speak, build your playlist and give your brand loyalists (and their ears) another reason to enjoy their relationship with you.
SOURCE: AdAge Digital, AppData, NOISE
Thursday, February 10th, 2011 | Uncategorized | No Comments
Here’s something you already know: given the state of the economy the past few years, discounting has become the norm. But here’s something, as NOISE sees it, you may not know: subtraction may not be the best form of addition anymore.
Instead, think addition if you want addition.
By addition, we mean value added. Gift wrapping your service or product with the pretty bow of perceived high value (meaning both desirable and tangible) enhancement, rather than a discount. Amplifying your consumer’s positive experience with your brand by rewarding their experience — therefore exceeding your customer’s expectations, which fuels not only satisfaction but loyalty, which stimulates word-of-mouth and social network referrals. All of which will multiply your addition, so to speak.
And bonus: value-added promotions often cost less in real dollars than simply subtracting real dollars from your price tag.
Now, NOISE is not suggesting you abandon competitive pricing structures. Unless you’re a brand (x-luxury) that commands its own price regardless of market conditions, price point will always be important. But by combining competitive pricing (not discounting) with desirable value-added, we believe your pluses will far outweigh your minuses. It’s a strategy we’re implementing in 2011 with our clients, and the results are (pardon the pun) adding up.
Interested in learning more how NOISE can rock your world? Contact us before February 28, 2011 and tell us you want to get “plused.” And yes, of course: there’s a $5,000 value-added offer waiting for you (legal department mandatory: certain restrictions apply).
Thursday, November 11th, 2010 | Uncategorized | No Comments
What are the most effective ways to motivate social media consumers to like your brand? Engage with your brand? Share and actually purchase your brand? Equally important, what are the mistakes to avoid if you want to keep ‘em in like with you? We know the secrets, and we’re telling.
According to a newly issued Cone Inc. survey, as reported by Mark Dolliver of Adweek, the average social media consumer engages with brands for the following reasons (in order of influence):
• 77% Offered Incentives (Promotions, Discounts, Free Trials, etc.)
• 46% Solved a Problem (Customer Service, etc.)
• 39% Solicited Feedback (Surveys, Research, etc.)
• 28% Entertain the Consumer
• 21% Market to the Consumer (PPC)
The payoffs are big. With a positive brand experience, 60% of social media consumers feel better served by the brand they engage with, and 59% are more likely to buy that brand.
On the flip side, consumers will quickly and eagerly thumbs-down and unlike a brand. Here are the three biggest mistakes to avoid:
• Don’t Act Irresponsibly Toward Consumers
• Don’t Over-Communicate (Begins to Feel Like Spam)
• Don’t Become Irrelevant
With studies suggesting the average marketing value of every Facebook “like” at $130-plus, there’s a lot to gain here. And a lot to lose. Choose wisely.
SOURCE: Cone Inc., Adweek, NOISE
Tuesday, November 9th, 2010 | Uncategorized | No Comments
Take e-marketing. Over the course of any given year, NOISE creates, produces, delivers and measures (in-house) more than one million e-blasts for our clients. And the outstanding performance of these highly branded campaigns — which annually deliver clickthroughs exceeding 400% of industry average — demonstrates why we’re passionate advocates of creative, engaging, visually- and verbally-motivating html-based messaging.
So imagine our antler dance when testing of simple, text-only campaigns rocked those numbers — generating clickthroughs almost 800% greater than industry average, as well as numerous social community mentions and referrals seldom seen by traditional campaigns.
Now, there’s a strategy to text-only campaigns that (as a service to our clients) we won’t reveal here. But suffice it to say there’s strong evidence that as sophisticated and studied as e-marketing has become, there’s still a time and a place — even today — for selectively pulling out the KISS principle.
Ask your marketing partner. Or even better, ask us.
Saturday, August 28th, 2010 | Uncategorized | No Comments
While there’s growing evidence that the effectiveness of e-marketing is somewhat giving way to other means of interactive consumer dialogue — specifically social media and mobile marketing — the well-targeted, spot-on-messaged e-campaign remains a powerful, efficient, effective marketing and sales tactic.
And while studying open rates is all well and good, it’s clickthroughs to your websites, micosites or special offers that count. So how do your clickthroughs add up against national averages?
While there are statistics and sources aplenty, one e-marketing performance resource NOISE looks to is Bronto. Delivering approximately one billion targeted emails each day for its clients (utilizing in-house lists), Bronto data on deliveries, opens and clicks should by sheer size be considered “benchmark.” And bonus for marketers, Bronto breaks its data down into 15 major industries.
Here’s a snapshot from today:
• Travel & Hospitality: Open 25.4%, Clickthrough 3.7%
• HealthCare: Open 38.0%, Clickthrough 3.7%
• Real Estate: Open 17.4%, Clickthrough 5.0%
• Entertainment: Open 36.6%, Clickthrough 30.5%
• Retail: Open 19.8%, Clickthrough 3.9%
At NOISE, we’re proud to report that among more than one million e-mail messages we authored for our clients last year, our opens kept pace with national average — while our clickthroughs delivered 450% greater return than the national average. That’s good for us. But outstanding for our clients.
How do your clicks add up?
SOURCE: NOISE, Bronto
Tuesday, July 27th, 2010 | Uncategorized | No Comments
Smart marketers invest in social media — specifically, the development of communities of passionate followers — for a lot of reasons intrinsic to the success of their brands. Engagement. Involvement. Reward. Satisfaction. Loyalty. Referral. And while there’s obviously great value in this type of customer relationship, putting a price tag on a social media “fan” has proven donkey-tail elusive. Until now.
According to an extensive study by the research firm Syncapse of more than 4,000 Facebook followers of 20 national brands — including Coca-Cola, Nike, Blackberry, Nokia, Victoria’s Secret, Starbucks and McDonald’s — the average “fan” is worth $136.38 to its brand. How so? Let us count the ways:
1. Brand followers will on average spend 33% to 250% more annually than non-fans.
2. Brand followers are 28% more loyal than non-fans.
3. Brand followers are 41% more likely to recommend and refer than non-fans.
NOISE has championed social media since almost day one — and embraced its potential with the development of Vwallah! Social Media and QwickClick Online Videos. And while each brand’s fan value may of course vary, knowing you can always default to research and multiply your legions by $136.38 per person should be welcome news to innovative marketing directors — as well as nay-saying bean counters.
SOURCE: NOISE, Syncapse, Gigaom
Sunday, July 25th, 2010 | Uncategorized | 1 Comment
Great brands rock because they succeed at providing exceptional customer experiences and satisfaction. Great brands also rock because they succeed at convincing customers that the value provided is greater than the price charged. But what happens to that brand when it “nickels and dimes” its satisfied customers to almost laughable extremes? And what would you choose to do — abandon the brand, or accept the pocket-change-mentality surcharging?
Case in point: AirTran Airways.
You may disagree with me (and you probably will), but I love AirTran. They satisfy my business travel schedule with more non-stop flights. Their fares are low. Their online reservations process is a breeze. Their online ticketing process the same. Their fleets are new and clean. Their flight attendants are generally very positive. And heck (depending on whether you think it’s a plus or a minus), they were the first to market with in-flight internet.
But here’s the nickel and dime rub, and it’s moved beyond luggage. In my experience, there exists not one seat on any AirTran flight that doesn’t come with a surcharge. Front, rear, aisle, window, middle, exit row, within sniffing distance of the lavatories, it doesn’t matter — now that you’ve booked your flight, you get to pay again to sit down. And last I checked, sitting down is mandatory on U.S. air travel.
I applaud AirTran’s ability to get away with this and still not really irritate me. It speaks volumes for their brand’s overall positive experience, satisfaction and price-value relationship. That’s a goal every brand should strive to achieve regardless of pricing structure. But what would you choose — to reward the exceptional brand that is all about money (so to speak), or abandon ship?
SOURCE: NOISE, John Sprecher
Monday, May 17th, 2010 | Uncategorized | No Comments
As we’ve written here before, NOISE North hosts a garbage can in our conference room, a shiny receptacle that stands as our symbol of the value of award-winning advertising, interactive, social media, public relations or any other brand communications — without results.
So last week, when NOISE South had the great pleasure to share with a number of our outstanding clients the exciting news that four of our creative efforts this past year were judged worthy of “Regional” Addy Awards — three more than any other agency in Southwest Florida, and hot on the heels of our local 19-Addy-awards 2010 performance, which included two Best of Show Awards and a Judges Choice Award thrown in for good measure — we announced the news with a low-key memo simply entitled: “For whatever it’s worth.”
For the most part, the reactions of our clients were what you might expect. Excitement. Praise. Hearty congratulations. Then, we received a note from a client leader whom we’d describe as the “toughest sell” of this award-winning group. To paraphrase his message: “What’s it worth? I believe it translated into positive sales for us.”
We wrote the words “for whatever it’s worth” because even today, given the delicate state of the economy and the incredibly high value of every marketing dollar that you will spend, there are still many marketers who fail to understand that the better the message in, the better the reaction out — unlike the all-too-common very opposite of this that we see all too often in advertising today, which is: garbage in, garbage out.
So to our clients, congratulations on your award-winning work. We’re extremely pleased you see the value in them, in the truest business sense of the word.
Wednesday, April 21st, 2010 | Uncategorized | 1 Comment
If Morgan Stanley analysts are correct, more users will access the Internet in 2015 via mobile devices than our computers.
Impossible, you say? Or at the very least, hard to imagine? Not really, when you consider the widespread acceptance and exponential growth of smart phones; the proliferation of faster 3G mobile service, combined with affordable pricing; and the rapid rollout of innovative and exciting new mobile applications, technologies and uses.
From its introduction in June, 2007 via the iPhone and iTouch, mobile web in less than three years has become the standard for anywhere and anytime access to friends, games, video, entertainment, shopping, sharing, mapping, research, wireless home appliances and much more tomorrow. In fact, the average iPhone user today spends less than half of his or her on-device time making phone calls!
As the landscape changes for web marketers, the challenges will be many. But so are the opportunities. So charge up your smart phone now.
SOURCE: Morgan Stanley, Mashable, NOISE
Your Mighty Mighty Trendspotters
What's your brand story? Do you even have one? NOISE's work in brand development, brand building, strategic planning, creative, production, promotion, partnerships, web, digital marketing, media and public relations has been honored by more than 500 awards in our career, for Fortune 500 clients to boutique start-ups throughout the United States.
Would you like us to make NOISE for you and amplify your success? Contact me, or call me on my dime at 800.326.5443 today.
I double dare you.
John Sprecher, Chairman and
Chief Creative Officer of NOISE.
- Early Learning Center on MARKETING: Experience and Satisfaction vs. Nickels and Dimes — What Would You Choose?
- John Sprecher on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- Jim Esmeier on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- harley davidson on MOBILE: Where the Web Is Headed.
- Samantha on LEADERSHIP: What’s On Your Chalkboard?