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HEALTHCARE: Why You Spell Health With an “E”.
Friday, June 29th, 2012 | Uncategorized | No Comments
Just a couple of years ago, the concept that personal health information could reside on something as accessible and potentially hackable as the internet scared providers and patients alike.
My how times, security and acceptance have changed. According to a newly-released study by Accenture Connected Health Pulse, 90% of United States patients embrace eHealth self-serve options including access to personal health information; scheduling appointments; communicating with their physician; and scheduling and refilling prescriptions. Additionally, the vast majority of patients also want health communications — including preventative and follow-up care — delivered via digital media including online and mobile devices.
But here’s the big opportunity for healthcare marketers: nearly half of all these digital-eager patients aren’t even aware that their provider offers these services — meaning if you start talking about it when the guys down the street aren’t, you’re at a competitive advantage.
So healthcare providers, remember the new adage: not an apple a day, but an email a day.
SOURCE: NOISE, Center for Media Research
CAUSE MARKETING: Celebrating 25 Years With $25,000 — Just ‘Cause.
Tuesday, June 28th, 2011 | Uncategorized | No Comments
Cause marketing has emerged over the past year as one of the most effective new strategies to build positive brand awareness, grow and engage social communities and consumers, influence sales and — at the same time, at the bottom line — impact humanity on the plus side. Now, it’s our turn. And we have 25,000 ways we’re saying thanks.
You see, 2011 marks 25 years since John Sprecher incorporated what is today NOISE. And as dramatically as the brand communications industry has evolved since 1986 — from the caveman days of typewriters, markers, White Out and an amazing new thing called a facsimile machine — what hasn’t changed is our company’s four-part mission statement, which includes this closing phrase: change the world for the better.
As a result, NOISE will celebrate and say thanks for 25 years of success — by giving back $25,000 in value of brand development services to great causes, great ideas and great people all throughout 2011 in an effort we’re calling “JustCause.” This will comprise 10 $2,500-value services grants throughout the year — based on nominations of great non-profits, game-changing start-ups or passionate people that you make here at our JustCause site, then decided upon by the number of votes you (and your cause) generate among your followers and friends.
To stay in touch, be sure to follow us on Facebook here. Twenty-five years and $25,000. That’s how NOISE says thanks — and you’re welcome.
CREATIVE: Happy to Have It, Even When I Don’t Need It.
Wednesday, June 22nd, 2011 | Uncategorized | No Comments
I was shuffling through what passes as my wallet today when I came upon my vehicle insurance card — and I smiled. I wasn’t in an accident. I wasn’t in a fix. It wasn’t anywhere near an occasion when, as the saying goes, I would’ve been happy to have had insurance because I needed it.
Rather, I smiled because I saw my State Farm insurance card — and as an advertising professional, I (like many others in our industry) prefer to reward great advertising by my actions or transactions. Doing so, we as consumers applaud, encourage and otherwise compliment the marketer that’s committed to invest in messaging that reflects the quality of their brand (versus hacks that would rather pound you senseless with cheap concepts, cheap production and the overall, odorous attitude that quality means nothing to anyone, anymore).
As a matter of full disclosure, I’ve been a State Farm customer for many years. But it’s my opinion that in a very cluttered, extremely level and obviously commodity-driven industry like insurance, State Farm’s “Magic Jingle” broadcast campaign, in which the protagonist-invoked “like a good neighbor” melody magically materializes everything from hot tubs to hot dates — is remarkably funny and even more remarkably, a hip and energetic evolution of a stale, dated, stodgy old jingle that nobody wanted to hear.
To its credit, State Farm didn’t pinch a penny in creative, casting (including actor Gary Cole and some dude named Lebron James) or production. It’s all top quality, which suggests that State Farm is that kind of top quality company, too.
But in the end, that’s part of the message. That’s part of the desired takeaway. And that’s one reason why you should have State Farm in your pocket, too.
SOURCE: NOISE, John Sprecher
SOCIAL MEDIA: Out With the New, In With the Older.
Wednesday, June 22nd, 2011 | Uncategorized | No Comments
While social media may have been launched and nurtured by young adults, today’s social media audiences are decidedly older — and more female — than ever before. So social media marketers, take note of these important trends as reported by Pew Research in a study of engagement habits over the past two years:
1. Twice As Nice. Today, almost one of two persons in the United States (47%) interacts daily with a social media site — nearly double the number in late 2008, when the last study was undertaken. And for whatever it’s worth, folks who participate in social media sites are more politically engaged than other adults, and more likely to trust others.
2. Aging Gracefully. At the same time, the most significant growth in social media is occurring among older adults — with the average age of the social media user climbing to 38 years old (five years older than just two years ago).
3. Girl Talk. Additionally, the U.S. social media audience continues to grow more feminine, with 56% of today’s users women (versus 53% two years ago).
Need to reach intelligent, trusting, motivated females who are likely involved in families with children, with a higher than average disposable income? Now you know a little more about where to find ‘em.
SOURCE: NOISE, MarketingProfs, Pew Research
CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
Friday, November 12th, 2010 | Uncategorized | 2 Comments
Cause marketing has emerged over the past year as one of the most effective new strategies to build positive brand awareness, grow and engage social communities and consumers, influence sales and — at the same time, at the bottom line — impact humanity on the plus side. Now, it’s our turn. And we have 50,000 ways we’re saying thanks.
You see, 2011 marks 25 years since John Sprecher incorporated what is today NOISE. And as dramatically as the brand communications industry has evolved since 1986 — from the caveman days of typewriters, markers, White Out and an amazing new thing called a facsimile machine — what hasn’t changed is our company’s four-part mission statement, which includes this closing phrase: change the world for the better.
As a result, NOISE will celebrate and say thanks for 25 years of success — by giving back $50,000 in value of brand development services to great causes, great ideas and great people all throughout 2011. This celebration will comprise ten $2,500-value services grants, along with one $25,000-value services grant to a grand-winning recipient. A formal nominating process will be announced December 22, 2010.
To stay in touch, be sure to follow us on Facebook. Twenty-five years and $50,000. That’s how NOISE says thanks — and you’re welcome.
SOURCE: NOISE
SOCIAL MEDIA: Facebook Goes Sally Field-Like.
Monday, March 29th, 2010 | Uncategorized | No Comments
Clearly, one of Facebook’s most brilliant strategic moves in its amazingly brief (only since 2004) yet consistently brilliant corporate history was the decision less than two years ago to move its social media model into full-blown business tilt, with the introduction of the “Fan” page with its ubiquitous “Become a Fan” button and lexicon.
In that time, innovative marketers everywhere have jumped on the Fan bandwagon, grabbing and retaining thousands of passionate, vocal consumers who are engaged with their brand, hardly shy about sharing it with others, and motivated to visit their favorite websites and up the value (perceived or real) of social media marketing.
But now, along has come a radical new marketing initiative that Facebook is betting brands — or at the very least, Sally Field — will like, really like. It’s new nomenclature and a new option for consumers to “like” a brand instead of “fanning” it. According to Facebook, people are more than 200 percent more likely to click “Like” than “Become a Fan” (which effectively rested in peace on Monday, April 19, 2010).
One month into the changeover, the early returns suggest that once again, Facebook has chosen wisely. To date, more than 10 million new users have joined the FB ranks, and more than 10,000 brands have adopted the “Like” button.
If you’re an innovative social media marketer, stay ahead of the changes ahead and how you can, like, use them to your advantage.
SOURCE: NOISE, Mashable, MediaMemo
DIGITAL: If You App It, They Will Come.
Tuesday, February 23rd, 2010 | Uncategorized | No Comments
Just a couple of months ago, Apple announced that its App Store (the “largest application store in the world”) surpassed 100,000 apps available for free or purchase — and that, since launch, consumers have embraced the technology by downloading more than two billion apps to their iPhone or iPod.
With more than 20 categories currently represented in the App Store — including business, travel, health, news, sports and reference — it’s clear that the app game has moved beyond simply games.
At NOISE, we’re in development with three unique app projects for clients. And while we can’t divulge these secrets, here are a few things to consider, when considering whether an app is appropriate and useful for your consumers, and potentially even profitable for your organization:
1. Do you possess multiple offerings of experiences, services or products? Ideally, an app integrates your brand into one attractive, enjoyable, cool, easy-to-use, hand-held interaction for mobile audiences.
2. Are your experiences, products or services enhanced by providing your audience mobile access to them? That may seem obvious, but the point is: apps aren’t for everyone. Think about how your audience interacts and transacts with you, and whether there exists or would exist a demand for mobile technology.
3. Is there an audience beyond your core audience? Marketers in tourism, travel, health care, retail and other industries can often attract consumers beyond their core audiences through apps that provide (duh!) a useful, valuable service that doesn’t currently exist.
There are 100,000 apps out there already, but there’s still a lot of territory to be marked, marketed to and profited from. Get on it. Now. And if you need a hand, pick up your cell to click, call or text us.
SOURCE: NOISE
SOCIAL MEDIA: Facebook Ages Gracefully.
Tuesday, February 23rd, 2010 | Uncategorized | No Comments
Facebook is just for kids.
If you’re a marketer who continues to have this impression about social media and, specifically, Facebook — well, you just haven’t been paying attention recently. And shame on you.
Over the past 12 months, Facebook’s total U.S. audience has grown approximately 145%, to 115 million members or so — or more than one out of every three persons. That’s remarkable.
But for marketers seeking to target adults 25-54 years old, the numbers are even more overwhelming and exciting. Growth in Facebook’s audience within this demographic has increased 300% by another 37 million “friends,” to represent almost half of all Facebook users. And lest you jest that the 55-years-plus group is too weak of sight to view the monitor, or too arthritic of hand to peck at a keyboard, this demographic showed the greatest Facebook membership growth in 2009 — over 900%, totaling almost 10 million older adult members.
Still think Facebook is just for kids? Still think Facebook isn’t for you and your marketing success?
SOURCE: NOISE, istrategylabs
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- Early Learning Center on MARKETING: Experience and Satisfaction vs. Nickels and Dimes — What Would You Choose?
- John Sprecher on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
- Jim Esmeier on CAUSE MARKETING: $50,000 Ways NOISE is Saying Thanks.
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