STRATEGIC PARTNERSHIPS: Let’s Make a Deal.

Tuesday, October 14th, 2008 | Uncategorized | No Comments

Strategic marketing partnerships can and should be a win-win. And in today’s environment, they should be a must-must for you and your brand to explore.

Under NOISE direction, client ‘Tween Waters Inn Island Resort of Captiva Island, Florida has formed a variety of beneficial strategic partnerships — the most visible and dramatic of which is an extremely successful, multi-award-winning, three-plus-years relationship with USA3000 Airlines.

Entitled “Two Tickets to Paradise,” the partnership and promotion awards one lucky online winner (each quarter) two round-trip airfares to Southwest Florida, plus four days and three nights of beachfront, premium adventure luxury at the legendary ‘Tween Waters Inn (Fall 2008 creative here). ‘Tween Waters Inn provides the lodging and funds creative for advertising, web development and public relations, while USA3000 provides airfare, web exposure, e-marketing and in-flight media. Oh, and both parties share in the e-database collection which, over six promotions to date, numbers more than 100,000 email addresses collected for future sales and marketing. (By the way, you too can enter right now at usa3000.com/paradise.)

As an added bonus to both parties this fall, NOISE helped negotiate and promote a second cross-promotion that provides USA3000 travelers a whopping 30% discount on vacations of three or more nights at ‘Tween Waters Inn (enjoy it here). So while the resort is building its future marketing, it’s also building immediate sales — and for USA3000, it’s another incentive and value-added for its customer base.

Do you have win-wins you haven’t explored or exercised yet? That’s a no-no, so start now.

SOURCE: NOISE

noise branding advertising public relations brand brand