HEALTHCARE: Why You Spell Health With an “E”.
ShareFriday | Uncategorized
Just a couple of years ago, the concept that personal health information could reside on something as accessible and potentially hackable as the internet scared providers and patients alike.
My how times, security and acceptance have changed. According to a newly-released study by Accenture Connected Health Pulse, 90% of United States patients embrace eHealth self-serve options including access to personal health information; scheduling appointments; communicating with their physician; and scheduling and refilling prescriptions. Additionally, the vast majority of patients also want health communications — including preventative and follow-up care — delivered via digital media including online and mobile devices.
But here’s the big opportunity for healthcare marketers: nearly half of all these digital-eager patients aren’t even aware that their provider offers these services — meaning if you start talking about it when the guys down the street aren’t, you’re at a competitive advantage.
So healthcare providers, remember the new adage: not an apple a day, but an email a day.
SOURCE: NOISE, Center for Media Research
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