COMMUNICATIONS: In Praise of the Postal Service (Huh?).

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Monday | Uncategorized

Probably like you, I’m someone who seldom has something nice to say about the United States Postal Service. Well, please allow me to eat my words, the paper they’re written on and the envelope I’d mail ‘em in.

Deliver is a bi-monthly marketing magazine that’s (dare I say) contemporary, topical, timely and useful. Its design and layout is very hip, its articles interesting and well written, and the variety of marketing information provided — news, trends, case studies, essays — is practical and valuable.

What’s most impressive about Deliver is that its creators aren’t one-dimensional about their unspoken mission to get you to buy more stamps, but understand and champion the multi-channel nature of marketing today. In fact, Deliver’s editorial approach is so horizontal and unbiased in addressing integrated branding and marketing — be it interactive, broadcast, social media or really any tactic — that you, too, might do a double take when learning that the United States Postal Service is the publisher, as I did.

Finally, the old USPS is even smart enough to put it all online, at a hip website you should explore at delivermagazine.com. You can even sign up for (what’s the stamp world coming to?) an e-newsletter.

So thank you, post office. When was the last time you said that?

SOURCE: NOISE

Tags: ADVERTISING, agency, award winning, deliver, florida, fort myers, milwaukee, noise, postal service, sanibel, united states, wisconsin

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