In This Issue:
WEB MARKETING, BRANDING, INCENTIVE MARKETING, DIGITAL MARKETING
WEB MARKETING
Women Rule.
Who are you messaging with your important web marketing? If you're not talking to women, you're making a major mistake. According to Ad Age, 2007 is the year that women surpassed men in online activity. But what really presses a woman's "hot buttons" in digital marketing?
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BRANDINGAnother Call for Turning the Box Upside Down.If you're one of the large and growing number of NOISE website fans (and there are, in fact, many of you), you've read our mantra about branding leadership that goes: "We don't just think outside the box. We turn it upside down and sometimes even break it apart." |
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INCENTIVE MARKETINGMotivate the Troops By Shipping Them Out.According to a 2006 study by Incentive Federation, corporations are finding that travel rewards have become the leading motivator to inspire sales forces, reward employees or even attract new customers. |
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DIGITAL MARKETINGHow To Generate Click-Click-Clickthrough.It's true that online ads — specifically banner ads on mass-market web destinations — are increasingly decreasing in effectiveness. Clickthrough rates have been steadily declining for years, with 2007's average clickthrough rate a precipitious 67% less than 2006. |
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