Branding is not advertising. Branding is not public relations. Branding is not a slogan, or a logo, or a website, or even a multi-media campaign. Branding is injecting your product, service and organization (internally as well as externally, horizontally as well as vertically, at every touchpoint) with a unique, consistent, desirable persona-position that reigns over your consumer’s mind and is so highly valued that said consumer will gladly, repeatedly, loyally fork more over for your brand than they will any competitor, delivering you brand equity. How do you accomplish this?