What’s the status of your brand? This simple Brandoscopy© will tell you how fit — or unfit — you are for duty. So please undress. Sit on the table. Fill out this 10-question form. And we’ll be back in a few minutes to complete your exam, latex gloves in hand.
1. Most people in your company think of the term "brand" as:
a. Your logo
b. Your new ad campaign
c. A red-hot iron burned onto a cattle hide
d. The lasting definition and impression customers retain of your company — based on their cumulative experience of your impersonal (media, web, public, relations) and personal (all customer touch points via direct, web, mail, telephone or other) marketing
e. They have no idea what it means