Persona-Position

Product or service, for-profit or not-for-profit, private or publicly held company, you possess a persona-position. Translated, a persona-position is the cumulative perceptions, traits and value — assigned to you by your audience — of your otherwise inanimate worth. It’s your je ne sais quoi. Your personality. Your appeal. Your value. Your gotta-have-at-any-price pull. Your almighty brand equity. No matter who you are — unless, maybe, you’re Starbucks or Nike or Budweiser — your persona-position could likely stand improvement. Enter NOISE. Having identified who you currently are, where you aim to go and the fastest, most efficient ways to get there, our Four Corners Process culminates and is completed with the creation of your new, improved, more desirable, more valuable persona-position — an exercise that we exercise across all media (print, broadcast and interactive), to make certain the body, soul and voice we breathe into your lungs rings loud and consistently true.