Ask any agency you interview this question: if we go to work today, how will you go to work tomorrow? Most likely, the answers you won’t hear are groundwork, grunt work, dirty work. Those are the answers, however, that NOISE would give you. Those are the answers you most need to hear. Because for your corporation, or organization, or product, or service to accelerate its success, what’s required is a launch pad. Due diligence is just this. It’s the intelligent intelligence gathering that identifies who you are (personality), what you are (perception), where you are (position) and why you are (the price-promotion-promise proposition). The only thing missing here is when — and the answer is: just as soon as you give us the go-ahead. (And bonus: there’s Two Grand For You in it.)