You’ve probably heard the legend of the corporate president who was once said to have said: I know that 50% of my advertising works — I just don’t know which 50%. At NOISE, we find everything wrong with this sentiment. Advertising needs to reach 100% of its maximum effect and audience in order to return, at minimum, a $1 to $1 return on investment. Plus, advertising needs to incorporate — wherever, whenever and however it can — measurement modes that allow you to evaluate what works. What doesn’t. What it costs per target reached, per frequency attained, per inquiry generated, per sale converted. Doing all this is the mission, and accomplishment, of NOISE media services. And doing this with NOISE, said corporate president (or you) can easily say: I know that 100% of my advertising works — and I know what, where, when and why it works.