The average consumer is exposed to more than 4,000 promotional messages each day. How can you be sure that your cream will rise to the top? At NOISE, we believe it’s clearly the responsibility of the agency to generate the advertising difference between viewed or zapped, read or glossed over, clicked through or trashed. But also, and equally, it’s the responsibility of you as client. Let us explain. As agency, it’s our job to capture and convey your unique brand personality, in a manner your consumers find valuable and desirable, by powerfully communicating the benefits of a relationship with you, in a bold way that stands different from and better than every one of your competitors. As client, it’s your job to drive this bus (with clear direction) and park it (with courage and confidence). Anything less, on either of our parts, will only succeed in our cumulative advertising failing into the swill of the more than 4,000 promotional messages each day that consumers forget.