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Traditionally,
advertising agencies and public relations firms refer to their
point people as “account executives”
or (occasionally, internally) “suits” or (worse) “yes
men.” Untraditionally, NOISE Branding Communications anoints
its point people with the description — and responsibility
— of “account leader.” More than semantics, the
expectation of account leader at NOISE is for s/he to become so
fully imbued in your industry, organization, mission, goals, audiences,
advantages, processes, delivery and ultimately your persona-position
that we serve as an extension of you — in insight, hard work
and creative strategy — to help you mold your unique brand
personality, instill it with brand equity and make you greater
profit.
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